Archives: Episodes

Are you struggling to see the returns you want from your marketing efforts? What’s the missing piece in your strategy? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Borja Cuan, the founder of Four15 Digital, to discuss how businesses can evolve their marketing strategies to achieve real, measurable outcomes. Borja shares invaluable insights into the digital marketing world, from the importance of building deep client relationships to obsessing over retention and ensuring the customer experience evolves with your business. If you’re ready to transform your marketing efforts, this conversation is a must-listen. 

As the founder of Four15 Digital, Borja has successfully helped businesses scale through tailored digital marketing strategies that use advanced tools like media buying, tracking, and conversion optimization. Whether you’re a business owner looking to increase your marketing ROI or a marketer wanting to learn from the best, Borja’s actionable advice will set you on the path to success. 

Key Takeaways: 

• The importance of building strong, lasting client relationships in digital marketing. 

• How obsessing over retention and evolving the client experience can lead to long-term success. 

• Why customizing strategies for each client is essential in achieving real outcomes. 

• The role of sophisticated tools like media buying and tracking in scaling a business. 

• How to drive conversions and maximize your marketing impact. 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

What if you could sell your assets, avoid capital gains tax, and still unlock financial freedom? 

In this episode of The Vital Wealth Strategies Podcast, host Patrick Lonergan dives into the revolutionary strategy of deferred sales trusts with Brett Swarts, a #1 best-selling author of Building a Capital Gains Tax Exit Plan and host of the Built It to Billions Podcast. Brett is an expert in advanced tax-saving strategies that empower entrepreneurs and investors to maximize their wealth, minimize their risk, and maintain flexibility. Patrick and Brett uncover how deferred sales trusts can serve as a powerful alternative to the 1031 Exchange, enabling individuals to diversify their portfolios, eliminate financing risks, and align their wealth with their personal goals. 

Patrick and Brett explore real-world scenarios that show how this strategy can be used for major purchases, building family legacies, and creating financial freedom. By the end of this conversation, you’ll learn how to structure your finances for meaningful impact, stay compliant with IRS guidelines, and decide if this strategy is right for you. Whether you’re an entrepreneur, investor, or just someone ready to take control of your financial future, this episode is packed with insights you can’t afford to miss. 

Key Takeaways: 

• How a deferred sales trust works and why it’s a compelling alternative to the 1031 Exchange. 

• The financial benefits of earning on the total balance of a sale vs the after-tax balance. 

• Real-world scenarios demonstrating flexibility, diversification, and risk elimination. 

• Key considerations: potential downsides, compliance, and aligning strategies with personal goals. 

• Thinking big picture and shifting focus from ROI (Return on Investment) to prioritizing your “Return on Impact.” 

Key takeaways: 

• Why market ups and downs present opportunities, not obstacles. 

• How to stay focused on long-term goals amidst short-term noise. 

• Practical steps to make more rational investment decisions. 

• Strategies advisors can use to better guide and support their clients. 

Find out more about Brett Swarts:

Website

Expert Tax Secrets

Brett Swarts Book

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

Have you ever wondered why, even with all the right information, investment decisions can sometimes feel like a rollercoaster ride? 

On this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan explores this question with special guest Jonathan Blau, Owner and CEO of Fusion Family Wealth. Jonathan is a renowned expert in behavioral finance, specializing in helping investors and advisors understand the impact of human behavior on financial decision-making. 

Listeners will hear Jonathan share invaluable insights into why embracing market volatility can lead to better returns and how cultivating a long-term mindset can outweigh short-term performance concerns. Whether you’re an investor aiming to make more rational choices or a financial advisor looking for tools to educate your clients, this episode delivers actionable strategies and profound wisdom. 

Key takeaways: 

• Why market ups and downs present opportunities, not obstacles. 

• How to stay focused on long-term goals amidst short-term noise. 

• Practical steps to make more rational investment decisions. 

• Strategies advisors can use to better guide and support their clients. 

Find out more about Jonathan Blau:

Fusion Family Wealth

Jonathan Blau LinkedIn

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by TwoTone Creative 

Research and copywriting by Victoria O’Brien 

Are you giving mental health the same attention as other top priorities in your business? In this episode of The Vital Strategies Podcast. Host Patrick Lonergan is joined by Dr. Joe, a mental health advocate and expert working with the National Alliance on Mental Illness (NAOMI). Dr. Joe brings valuable insight into the role that mental health plays in workplace productivity and morale—and why leaders need to be at the forefront of this change. From removing stigma to making real conversations about mental health part of your culture, we cover the actionable steps leaders can take to create a healthier, more supportive work environment. 

In this conversation, Dr. Joe shares practical strategies for addressing mental health openly and fostering authentic dialogue within your team. We discuss the ROI of prioritizing well-being, common challenges leaders face, and the new expectations young professionals bring regarding workplace wellness. If you’re a leader or entrepreneur looking to boost productivity, increase employee satisfaction, and reduce costly turnover, this episode is filled with insights that you can apply today. 

Key Takeaways: 

• Why mental health must be a leadership priority and not just an HR function. 

• How stigma around mental health impacts your team’s morale and productivity. 

• Practical steps to create safe, open conversations on mental health. 

• The billion-dollar cost of neglecting mental well-being in the workplace. 

• Tools for aligning your company culture with values of vulnerability and respect. 

• Misconceptions about vulnerability and how authenticity can drive business success. 

• A framework for building a mental health-positive environment and the benefits of doing so. 

• How to support new generations of workers who value mental health and work-life balance. 

Find out more about Dr Joe: 

Website 

LinkedIn 

Instagram 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

What if you could invest in real estate with less risk and more control than traditional property ownership? In this episode of the Vital Strategies Podcast, we dive into the world of buying non-performing mortgage notes—a unique investment strategy that allows you to purchase distressed debt and turn it into a profitable asset. Scott Carson, a seasoned real estate investor, shares how he buys and manages mortgage debt nationwide, turning non-performing loans into income-generating investments. This episode offers a fresh perspective on how to build wealth without owning physical property. 

Scott explains the ins and outs of note investing, from understanding important financial metrics like the DSCR (Debt Service Coverage Ratio) to knowing when foreclosing on the borrow is a last resort. He walks us through how to find deals using LinkedIn and social media, the role of licensing and doing your homework, and what it means to be the owner of a note versus the owner of the property. If you’re looking for a way to diversify your portfolio and tap into a less competitive investment space, this episode will give you the tools and knowledge to get started. 

Key Takeaways: 

• How to invest in non-performing notes and generate passive income 

• The importance of the DSCR acronym and how it affects profitability 

• The difference between owning notes and owning real estate. 

• How to find deals using LinkedIn and social media platforms 

• Licensing and insurance considerations when investing in notes 

• How to structure profitable note deals for long-term returns 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

Are you leveraging the full potential of global talent to elevate your business? 

In this eye-opening episode of the Vital Strategies Podcast, host Patrick Lonergan welcomes back Shauna Wekherlien, who has a number of successful businesses. She has decades of expertise in tax strategy and leading a global team, Shauna dives into the transformative power of outsourcing talent and working virtually. 

This conversation is packed with actionable insights on how entrepreneurs can harness the power of virtual teams to reduce costs and boost productivity. We explore how the landscape of remote work has evolved over the past seven years and why some roles are perfectly suited for overseas talent. 

Key Takeaways: 

• Maximizing Your Talent Pool: Learn how expanding your search beyond local hires opens up access to top-tier professionals worldwide. 

• Cost Savings Without Compromise: Discover why overseas work doesn’t equate to lower quality and how rates can be up to 80% lower than domestic hiring. 

• Communication Mastery: The art of overcoming language barriers, setting up effective feedback loops, and ensuring clear, seamless communication. 

• Legal & Security Compliance: Navigate the complexities of hiring internationally, with insights on which countries excel in security and compliance based on role requirements. 

• Tools & Technology: Find out which tools can streamline your remote working process and enhance collaboration with global teams. 

• Client-Facing Roles: How to ensure your client interactions maintain high standards and foster trust, even with an overseas team. 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

How did one travel company not only survive COVID-19 but come out stronger? In this episode of the Vital Strategies Podcast, host, Patrick Lonergan sits down with Nancy Cutter, founder of Court Travel and a leader in the luxury travel industry. Nancy shares her incredible story of resilience and innovation, pivoting her business during the COVID-19 pandemic to not only survive but thrive. As part of the world’s largest luxury travel consortia, Nancy and her team found new ways to protect employees, keep clients well-served, and continue offering bespoke travel experiences. From creating fresh revenue streams to customizing trips for every budget, Nancy’s strategic approach has kept her at the forefront of the travel industry. 

We also explore how travel has evolved post-pandemic, including the rising popularity of solo travel and the renewed desire for fulfilling experiences that align with the REACH (Relationships, Experiences, Advancement/Growth, Contribution and Health) principles we focus on at Vital Strategies. Nancy shares her favorite travel stories and valuable insights into the travel industry. If you’re interested in evolving your business, adapting to challenges, and creating unforgettable travel experiences, this episode is a must-listen. 

Key Takeaways: 

• Pivoting during crises: How Nancy successfully adapted her business during COVID to protect employees and continue delivering top-tier service. 

• Innovating revenue streams: Strategies for finding new ways to generate revenue during challenging times in the travel industry. 

• Building business resilience: Why evolving your business model is crucial for long-term success, regardless of industry. 

• Customizing travel experiences: Nancy’s approach to tailoring travel plans for different budgets while maintaining a luxury experience. 

• Post-pandemic travel trends: The rise of solo travel and shifts in travel desires after COVID. 

Guest Contact:

Court Travel Ltd. – International Travel Specialists

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

What happens when you ignore the IRS? Spoiler: It only gets worse. In this episode of the Vital Strategies Podcast, I sit down with tax resolution expert and IRS Enrolled Agent, Carlos Samaniego, to uncover the often overlooked but critical issue of unresolved tax debt. Carlos, founder of Tax Debt Consultants LLC, dives into his personal journey about ignoring the IRS and how facing his own problems head-on ultimately led him to help others in similar situations. This episode is packed with must-know insights on how to resolve major tax issues and become compliant before things spiral out of control. 

Carlos walks us through the process of fixing previous mistakes, explains what the government is really looking for, and offers tips on negotiating payment plans. We discuss the dangers of ignoring tax debt—such as liens, garnishments, and increasing penalties—and the best ways to stop accumulating interest. From what to do with CP 504 letters and IRS Letter 11 to exploring offers in compromise, this episode offers actionable advice for anyone needing to get back on track with their taxes. 

Key Takeaways: 

• How to resolve past tax mistakes: Carlos explains the steps to fixing unfiled tax returns, becoming compliant, and what the IRS is really looking for. 

• The dangers of inaction: We discuss the serious consequences of ignoring tax debt, including liens, garnishments, and compounding interest. 

• Negotiating with the IRS: Learn how to set up payment plans, reduce penalties, and explore options like offers in compromise to stop the bleeding. 

• Facing problems head-on: Carlos shares his personal story of avoiding the IRS and how confronting these issues can lead to long-term financial freedom. 

Guest Information:

Carlos Samaniego books and contact

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Two Tone Creative 

Research and copywriting by Victoria O’Brien 

Do you know what’s stopping your business from hitting the next level? In this episode of the Vital Strategies Podcast, we’re tackling one of the biggest frustrations for business owners: hitting a plateau and not knowing how to break through. If you’ve ever wondered why your business isn’t reaching that next milestone, this conversation with Nolan Bradbury, founder of Bradfield Accounting and Advisory, is for you. 

Nolan dives into the common barriers that keep businesses from scaling and introduces the Rule of 3 and 10—a game-changing concept that explains why what worked to get you this far won’t take you any further. He also shares the power of good data, explaining how understanding your financials on a deeper level can highlight what’s working and what’s not, so you can take decisive action. 

Key Takeaways: 

• Scaling requires new strategies: What got you here won’t get you to the next milestone—understand the Rule of 3 and 10 to break through business plateaus. 

• Data-driven decisions are essential: Good data reveals what’s working and what’s not, enabling smarter, faster growth. 

• Upgrade your finance team as you grow: Learn when to move from a bookkeeper to a CFO to support your scaling business. 

• Outsourcing can reclaim your time: Build your own “family office” to streamline your finances and focus on big-picture growth. 

• Delegate wisely: Know when and what to delegate, especially the key operational tasks that drive long-term success. 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Podcast Abundance   

Research and copywriting by Victoria O’Brien 

In this episode of the Vital Strategies Podcast, I’m joined by Andrew Ronchetto to explore how improving employee wellness can drive productivity and boost your bottom line. Did you know companies are losing up to a trillion dollars annually due to lack of productivity? What if the solution lies in something as simple as taking better care of your team? 

Andrew shares insights on the 8 Dimensions of Health, how incremental changes lead to long-term success, and the power of disconnecting to enhance performance. We also dive into capability building, coaching, and the role leaders play in amplifying human potential. 

Tune in for actionable insights on how improving employee wellness can amplify human performance and ultimately benefit your bottom line. 

Key Takeaways: 

• Companies lose up to $1 trillion annually from poor productivity linked to employee wellness. 

• The 8 Dimensions of Health improve well-being and boost performance. 

• Small, consistent wellness changes lead to long-term productivity gains. 

• Taking time to disconnect can increase focus and efficiency. 

• Leaders struggle with collaboration when wellness isn’t prioritized. 

• Coaching and capability building are key to improving team performance. 

• Better employee wellness directly boosts productivity and business results. 

Resources:   

Visit www.vitalstrategies.com to download FREE resources     

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies    

Follow on Instagram at https://www.instagram.com/vital.strategies      

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast     

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/     

Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Audio, video, and show notes produced by Podcast Abundance   

Research and copywriting by Victoria O’Brien