128 | The Business Success Trap: Why More Growth Can Costs You Everything with Dr. Travis Parry

Patrick: What if the very business you built to create freedom is actually the thing, stealing it from you? What if the harder you grind, the further you drift from the relationships, the health and the life that actually matters most? Welcome to the Vital Wealth Strategies Podcast. I’m your host, Patrick Lonergan, and today we’re diving into an important conversation because here’s the truth.
A number of entrepreneurs I talk to are winning on paper and losing in real life. They’ve got revenue, they’ve got growth, but somewhere along the way, the most important things in life quietly slipped off the priority list. My guest today is Dr. Travis Perry, a coach who has worked with thousands of business owners across all 50 states.
He’s a PhD and has made it his life’s mission to help entrepreneurs scale their business without sacrificing their marriage, their families, or their sanity. He’s the author of Mary and Grow Rich, and his framework aligns with the way I think about what it means to build real wealth. In this episode, we’re going to unpack why work-life balance.
As you know, it is a myth, the four [00:01:00] money scripts that are silently wrecking your finances. And your relationships. How to identify and break through the subconscious blocks that are capping your income and your growth. In the step-by-step framework Dr. Perry uses to help business owners get off the hamster wheel and actually build a life they love.
Trust me, you’re going to want to stay to the end because of what Dr. Perry shares about. Aligning your business vision with your spouse alone is worth the entire listen. Alright, one quick favor. If this podcast has ever added value to your life. For your business. Take 30 seconds right now and leave us a review.
It helps more entrepreneurs just like you find the show and we read every single one. Okay, now let’s get into it with Dr. Travis Perry. I’m excited about our conversation today. We’ve got Dr. Travis Perry on the show, and we’re gonna dig into, um, lots of things today, but, uh, we’re gonna look at balance and we’re gonna look at, uh, having a successful marriage and what it means to our, our business.
And, uh, so Dr. Thank you for, for joining us.
Dr. Travis PArry: Thanks for having me, Patrick. Appreciate it.[00:02:00]
Patrick: Yeah, I’m, I’m excited because I, I, I think there’s, you know, the goal is, uh, we, we all like being productive and earning real income, but at the end of the day, all that money is just there to support, uh, a good, healthy, uh, lifestyle. And so when we think about.
Building wealth. Sometimes our, our life feels fragmented. You know, we’ve got business demands. Uh, the, the time commitment there can be really high depending on the season. Um, you know, I’ve got a growing family. You also have a, a big family. Um, I’ve got three kids, three teenage daughters, and, uh, they’re involved in a lot of stuff.
And my wife has a business and we like spending time together. So it’s like, there’s, there’s those polls on those, those personal things. Think about even our, our personal priorities, our hobbies and uh, our health and all those other factors. Like sometimes we’re, we’re having to make decisions on what gets sacrificed.
Uh, also thinking internally, it’s like, man, I’ve, I’ve, I’ve achieved, I’ve done this thing. Why does. Why does, you know, [00:03:00] happiness and fulfillment feel so far off? Uh, and there’s oftentimes tension or guilt, even quiet frustration that, man, this, this success, this thing, I thought that was gonna help, uh, me, um, hasn’t translated into fulfillment.
And then philosophically. Success shouldn’t cost your marriage. You know, unfortunately, we see that sometimes your family, your peace. Um, so wealth without alignment is not, not true wealth in our, our, our book. So, um, yeah. Thank you so much for joining us and helping us dig into some of these problems.
Dr. Travis PArry: Absolutely. Absolutely. Yeah. I think these are all concerns, and even more so with business owners because of the demands upon our time.
Patrick: Yeah.
Dr. Travis PArry: I, I coach thousands of business owners about these exact topics. And it doesn’t matter if they’re starting out, if they’ve just grown their business or if they’re exited.
I just got off a call earlier today with a gentleman who exited an eight figure exit, and he’s having the [00:04:00] same issues,
Patrick: Yeah.
Dr. Travis PArry: exact issues. So, you know, it, it affects everybody.
Patrick: Yeah, absolutely. And, uh, before we dive into all the, the, the details and help solving some of these problems, can you give us a little bit of your background, how, how you got into this field and some of your education? I think that’d be great.
Dr. Travis PArry: Yeah, the quick story is I actually wanted to be you, Patrick. I wanted to be a wise financial sage, and I found
Patrick: Yeah.
Dr. Travis PArry: I was on my, uh, bike ride, uh, a paper route that, uh, this gentleman was, was working smarter, not harder. He was at his home office trading stocks while I was trying to collect money from people who didn’t pay me on my. know, paper route. And I was like, I wanna be you someday. How can I grow up? How can I do that? So I studied money and finance, read all sorts of books, and I, I started my career as a financial advisor and I eventually started my own firm and realized though [00:05:00] that a lot of these sciences around money and finance were, were what we call soft sciences.
They’re social sciences, they’re psychology, um, how people interact with. A financial advisor about advice on money and wealth and investing is very emotional. And so I, I actually leveled up and did a master’s in psychology, which led to a PhD ’cause I, I just loved the learning. And all along the way I was coaching clients and helping them have a, a, a better balance in their life. Um, make more time for things that matter most. Um, have better relationships and grow their business. ’cause that’s what they really care about. They, they really wanna grow and scale and have impact, but they wanna have their cake and eat it too.
Patrick: Yeah. Yeah. No, I love that. And so often we’re talking about the most valuable things in life, and it’s this acronym Reach and the RS for relationships. [00:06:00] Uh, you know, I think about your, your book, uh, marry and Grow Rich. Uh, I think it’s, uh, there, there’s so much good in there. Uh, we’ve got, uh, e for experiences, you know, uh, relationships are great, but let’s go do some really cool things with cool people.
Let’s learn some hobbies. Let’s. Uh, let’s grow and develop personally. Uh, a is for advancement. So that’s that growth and development we think of there that in a few different categories. We think the business should grow. Uh, we think scaling, uh, growing your business is awfully important. Uh, I think I should grow as an individual, uh, just a human being.
I should be getting, uh. Obtaining more wisdom as, as I proceed through this, uh, this life. And, um, then I also think about my children, right? Uh, going back to my, my three daughters, it’s like, uh, I wanna bring them along in the process. If, if you think about, uh, a business owner that has, uh, significant wealth and he’s gonna pass it on to his kids, if I have one of two things I want to pass on, uh, if I can pass on wealth or wisdom.
If I pass on the [00:07:00] wealth without the wisdom, they soon won’t have the wealth. Right. If I pass on the wisdom without the money, they’ll figure out how to get the money. Now, if I can pass on both now, that’s fantastic. And they can, uh, right, they can, they can accelerate their. Uh, their, their impact in a, a tremendous way.
And so I think about that on a kid’s level. So advancement there, uh, and then CS for contribution. It’s better to give than receive. Uh, scriptures tell us that we think it’s true. Um, and then our health, uh, h is health. And there, there’s three components to that. There’s our, uh, physical health. Can’t gimme cancer for any amount of money.
Not my emotional health. If I’m depressed and get, can’t get outta bed. Again, doesn’t matter how much cash I have. And then we think spiritual health matters too, if I’m morally bankrupt. Um, and there’s a, there’s an aspect of eternity that, uh, also plays in there that, uh, is important. So we think all of those things are, are really important.
And, uh, another zero on the end of the bank account without those things, uh, not too excited about that. Um, ‘ cause I, I think there’s. Uh, the whole point of making money is to live [00:08:00] this full life. And I think the, that, that REACH acronym helps us do that. And I, I love how the work you’re doing, uh, is, is supporting that in a, in a tremendous way.
So, uh, I’m looking forward to getting into, I would say, maybe some of the frameworks and how you see helping entrepreneurs, these, uh, business owners you’ve coached through all 50 states, all over the country. Um, yeah. What, what, how, how, if I come to you and I’m like, all right. Travis, my, my life is outta whack.
I’m working seven days a week, uh, and I need to get back into, uh, some, some alignment. Where do I start?
Dr. Travis PArry: Great question. So I’ll start with the framework and then we can break down some of these steps. Um, you know, the first thing, and I I, I realize this after, know, three degrees and interviewing thousands of business owners, this book Achieving Balance, um, balance is such a. misnomer right now because we often qualify it as a work life balance, which actually doesn’t [00:09:00] exist.
Work life balance is a fallacy. You can’t have some equilibrium. In fact, my book cover shows disequilibrium, uh, between, you know, the, the fulcrum here of, of the stones being balanced on the time. And what’s interesting to me is that. Uh, when we say, well, balance doesn’t exist, that’s actually not true.
Balance exists. It’s making time for those things that are most important in your life. when you’re talking about your REACH acronym, um, I, I like
Patrick: I.
Dr. Travis PArry: uh, talk about the make time method. The make time method is if you focus your life on the things that are most important you are very productive with your time at work. Then you can reinvest the time that you save into those other areas. Now it’s likely you will never, know, um, spend as much time, you know, um, working on your spiritual health or your [00:10:00] relationships as you are going to be at work. But this idea that we have to hustle and grind 90 hour weeks is insane. This is, this is actually insanity. And it brings people to do really, um, crazy things. It, it’s high stress, it brings anxiety, and quite honestly, it will lead to depression and other mental illnesses, which I’ve studied for a, a great deal of, of my professional career and try to help people get out of. Um, and so then why do people do this? They do it because they’re afraid. do it because they have subconscious fears. Blocks, issues from ranging from their childhood to adulthood that have kept them thinking, even if I do succeed, I have to do more. And if things are going
Patrick: horrible.
Dr. Travis PArry: the economy is. Tanking gas prices are raging.
There’s wars in the Middle East, and then, ah, people start actually [00:11:00] working more. Uh, business owners do because of this control factor. They think that if they can control something that that will allow them to feel less stress and less anxiety.
Patrick: So you know that the first thing is just
Dr. Travis PArry: what are your
Patrick: what are your priorities?
Dr. Travis PArry: Where
Patrick: Where are they?
Dr. Travis PArry: and what are the values that you believe in, that you hold true? And let’s minimize the time you spend at work. Let’s find the three to five things you do best, delegate, delete, automate everything
Patrick: else
Dr. Travis PArry: and man. You realize, man, I don’t need to be at work 20 hours a week now, I, I’m not a, I’m not a four hour work week type of guy. I, I
Patrick: I
Dr. Travis PArry: do need to spend some more time than that unless you’re
Patrick: better.
Dr. Travis PArry: just in the ownership box. But if you’re growing and scaling. Very few of us, actually more than 30 hours a week, really need to be in the office. I know it’s, it’s a crazy, it’s a crazy thing to throw out there, but if you actually track your [00:12:00] time, looked at where you spent it, it’s likely not in your most important and productive areas, um, more than 25% of your day.
I know I’ve, I’ve done this exercise with hundreds of business owners. It’s,
Patrick: Yeah.
Dr. Travis PArry: fascinating.
Patrick: Yeah. So you, you, you mentioned a couple things that I, I wanna touch base on. So you talk about priorities and, uh, I, I think about that and I, I think one of the things that happens with business owners is we will, we will say these things are most important to us, right? We will say, our family’s most important to us.
We will say that our health is most important to us. That, you know, our faith is up there. And, but then when you look at where I’m actually spending my time. Uh, that’s not true. And, and so how do you help people realign? Like, Hey, uh. Is it all go back to this time and where we’re, we’re spending our time.
Is it, is it doing all of those things because we agree a hundred percent. Um, there’s some really interesting books out there. I think [00:13:00] one’s called Rest that, that talks about once you get over about 40 hours, I think it’s like 38 or something along those lines, 38 hours, you actually become less productive.
Um, you, you’re better off just working about that 40 hours. And I think the cool thing that starts to happen when you’re focused on like. Some caps is, I, I make intentional decisions on the highest value activities and I start delegating, deleting, automating, you know, like the, the list you went through, everything else.
Uh, so I can be like, okay, let’s be really intentional in the things that are gonna drive this business forward. Let’s ask those questions, focus on those, and then let everybody else, uh, have the, the rest of the tasks. So I did lots of talking there, but I’m curious how you get people back into alignment with the, the, the priorities.
Dr. Travis PArry: so one of the things that you already mentioned is like, where are you spending your time? And most of us will never do a time audit it takes time.
Patrick: Yeah.
Dr. Travis PArry: So, uh, that’s part of what, what I do to, to coach and help business owners. I’ll actually walk them through and [00:14:00] make sure they audit their time. And, and then, you know, it’s kinda like beginning with the end in mind. It’s a very covey type of uh, uh, idea that say, okay, here’s where I want to spend my time and create an ideal calendar. I’ve had an ideal calendar for decades and it guides my life because you could say, this is my priority. I wanna
Patrick: I,
Dr. Travis PArry: Um, I, I, I’d like to, you know, work out and do all these things, but if it’s not on your calendar, it’s likely not going to happen. And we can
Patrick: we can talk about.
Dr. Travis PArry: you know, atomic habits, idea, habit, stacking, making things easy. Those are all helpful, but the reality is if you don’t look at the big picture. Of where you’re actually spending time in all areas of your life. Then when it comes to leaving the office and you’re at those 35, 38 hours and you don’t really have anything exciting going on at home. Or you don’t have a hobby that lights you [00:15:00] up that can separate you or you don’t really like working out at the gym or like name it over and over like anything about your life. If that’s not exciting, then why would you leave work? If you really value just who you are, your identity at work, and you don’t have that connection with God or your family or your spouse or whatever, it’s gonna actually be hard to keep that balance. You might even create an ideal calendar, but there’s no motivation.
There’s no internal. So I focus on an exercise that I called the mini obituary. My father died a month shy of 50. We were planning his birthday party. when we got the autopsy back, we found it was a stress induced heart attack. And so I studied heart health and psychological health for, for years and years and years. And I, ’cause I didn’t, I didn’t want that to happen to me. And the pain and, and grief it caused, our family was very,
Patrick: Very, very heavy.
Dr. Travis PArry: at the time and I was the [00:16:00] executor of the estate. Okay. So I
Patrick: Always trying to do everything
Dr. Travis PArry: dad wanted us
Patrick: I.
Dr. Travis PArry: do.
Patrick: I
Dr. Travis PArry: I actually sat
Patrick: sat down,
Dr. Travis PArry: I
Patrick: wrote,
Dr. Travis PArry: obituary. And I was
Patrick: I was like, goodness,
Dr. Travis PArry: if I could
Patrick: I could,
Dr. Travis PArry: you know, a 10th of this man, if I, if I
Patrick: if I could just put my wife.
Dr. Travis PArry: where I need to be as a dad. The
Patrick: The legacy
Dr. Travis PArry: the impact that he
Patrick: we had on
Dr. Travis PArry: you know, family and friends
Patrick: end
Dr. Travis PArry: was just, it was, it was
Patrick: amazing
Dr. Travis PArry: room
Patrick: was only three girls.
Dr. Travis PArry: I could
Patrick: I could go on wrong.
Dr. Travis PArry: I
Patrick: I did this for myself.
Dr. Travis PArry: I
Patrick: I opened my journal
Dr. Travis PArry: and I
Patrick: and I wrote down
Dr. Travis PArry: not
Patrick: not just like, Hey, Travis died falling off with
Dr. Travis PArry: on his mountain
Patrick: not like, right.
Dr. Travis PArry: was having such a great time. No, I, I didn’t
Patrick: I didn’t focus on,
Dr. Travis PArry: of death. It was
Patrick: it is all about
Dr. Travis PArry: my
Patrick: balance
Dr. Travis PArry: at
Patrick: at the end of,
Dr. Travis PArry: What. Do I want people
Patrick: people to say about who I was,
Dr. Travis PArry: not
Patrick: not what I.[00:17:00]
Dr. Travis PArry: not what I accomplished or achieved, but who I became.
And it
Patrick: It was a very,
Dr. Travis PArry: experience, Patrick. I felt very connected to God in that process and I felt him Tell me. It’s this, this, this. And
Patrick: and by the time I was down I had 35, 40,
Dr. Travis PArry: um, you know,
Patrick: you know, values.
Dr. Travis PArry: that I could say, oh, I gotta get to some work on these. And
Patrick: Yeah.
Dr. Travis PArry: I started to realign my time and said, this
Patrick: This is where I need to put my time. Yep.
Dr. Travis PArry: And
Patrick: this
Dr. Travis PArry: is my
Patrick: my most important priority in life. So I’m gonna work less
Dr. Travis PArry: I’m gonna stress
Patrick: less, more.
Dr. Travis PArry: gonna be more productive and
Patrick: And I’m gonna love my,
Dr. Travis PArry: my family. I’m not gonna come home stressed. I’m
Patrick: I’m gonna love biking,
Dr. Travis PArry: I, I still
Patrick: love,
Dr. Travis PArry: and being in the mountains and
Patrick: whatever.
Dr. Travis PArry: Um,
Patrick: Um,
Dr. Travis PArry: going
Patrick: going in the gym. I love this feeling being done.
Dr. Travis PArry: know?
Patrick: So
Dr. Travis PArry: you, you’ve gotta love the
Patrick: Other areas of life
Dr. Travis PArry: it will
Patrick: act as a [00:18:00] buffer.
Dr. Travis PArry: When
Patrick: When you tempted
Dr. Travis PArry: to work
Patrick: work longer,
Dr. Travis PArry: work more, ’cause you think,
Patrick: you think
Dr. Travis PArry: gotta put in 10
Patrick: in 10 more hours,
Dr. Travis PArry: gotta, you could
Patrick: you could do that literally forever
Dr. Travis PArry: and never stop. There’s gotta be a point where you say, this is enough. This is when my business hours close, this is when my windows done, and I need to do the things that are higher
Patrick: higher priority on. I, I love that. And I think you’re highlighting a really key difference between growth and scaling. Uh, I can grow my business by just putting in more effort, right? Like I can go do more personally, but there’s clearly a limit to that, right? I can’t scale my effort where scaling causes me to sort of back up and, and think.
And, uh, I think you’re, you’re hitting on a, a really key point on, you know, the difference between Jeff Bezos, he’s and Elon Musk. They have the same number of hours in the day than I do, right? Like, they, they haven’t figured out how to magically, uh, make 30, 40, 50 hours appear in a [00:19:00] 24 hour timeframe. So.
When I think about that, I’m like, oh, that’s interesting. And the thing that’s happening in that scenario is they’ve got a different mindset. They’ve got, uh, some different thought processes on, Hey, here’s how we’re going to, uh, here’s how we’re gonna grow. We’re, we’re gonna do this in a different way.
We’re gonna leverage people money, uh, systems in a way that, uh, allows me to, now they might, I think Elon’s sort of notorious for being a workaholic, but, um.
Dr. Travis PArry: Yeah.
Patrick: Um, but he, he could slow down, but he’s like, you know what I’m gonna do, start another publicly traded company. You know, the guy’s, uh, incredible with, uh, uh, what he’s able to accomplish.
But, um, you know, he could rest a minute. But, um, you know, when I think about all those things, it’s like the, the difference between. Um, me and Elon is the way he thinks about things. You know, his, his mindset is, is different, uh, for good or bad, but it, it is different. And, uh, and so I don’t know if [00:20:00] there’s anything to talk about on the mindset type of thing and how, uh, if you sort of get your mind mastered, like it can, it can, uh, help a lot of these, these different areas.
Dr. Travis PArry: A hundred percent. So I, I’m gonna bring us into my second framework
Patrick: Mm-hmm.
Dr. Travis PArry: my book, Marion Grow Rich, which, uh, you know, we, we published, uh, just last year. So
Patrick: So
Dr. Travis PArry: Grow Rich, I talk about this idea of there’s actually three types of business owners, and you kind of brought this up with Elon. I talk about Elon in my book, um, and he does something, he does something called business stacking. Most of us are trying to grow and scale one company, but
Patrick: but he has figured out how.
Dr. Travis PArry: out of his one company, sell
Patrick: Sell it. You know, I
Dr. Travis PArry: PayPal and
Patrick: Kyle and stated,
Dr. Travis PArry: a
Patrick: well
Dr. Travis PArry: he could have
Patrick: he’s gonna retire west.
Dr. Travis PArry: but he
Patrick: He took that, invested
Dr. Travis PArry: bought X, bought SpaceX,
Patrick: that
Dr. Travis PArry: company. I mean, Twitter turned
Patrick: turned out, have
Dr. Travis PArry: He’s got more
Patrick: more businesses. I don’t even know
Dr. Travis PArry: I, I’ve lost. Track.
Patrick: track.
Dr. Travis PArry: But [00:21:00] what
Patrick: But what he does is it out them
Dr. Travis PArry: he’s owner in, you know, sometimes in name only now, and he’s learned to grow and scale
Patrick: scale system.
Dr. Travis PArry: But
Patrick: But let’s back up.
Dr. Travis PArry: Most people never get there. people
Patrick: People never have
Dr. Travis PArry: It’s not just about the
Patrick: money
Dr. Travis PArry: that exit it again with eight
Patrick: figures and they’re going, right, this is wonderful.
Dr. Travis PArry: But they
Patrick: They don’t business that,
Dr. Travis PArry: Um, they don’t,
Patrick: they don’t, they don’t know how to get out of their own way
Dr. Travis PArry: it’s
Patrick: because
Dr. Travis PArry: mindset. You, you
Patrick: them
Dr. Travis PArry: There’s really three types of business owners though.
The first type
Patrick: type,
Dr. Travis PArry: they
Patrick: they write down they,
Dr. Travis PArry: they want time, and
Patrick: and so they actually are afraid to row or scale.
Dr. Travis PArry: because they think if
Patrick: if they grow scale,
Dr. Travis PArry: they’ll
Patrick: they’ll have less balance,
Dr. Travis PArry: They’ll have
Patrick: have less time, and they don’t want
Dr. Travis PArry: stress.
Patrick: to let the type one,
Dr. Travis PArry: Type
Patrick: type two is
Dr. Travis PArry: uh, balance. Wait,
Patrick: What, what is that,
Dr. Travis PArry: that,
Patrick: that that’s
Dr. Travis PArry: even, that’s irrelevant. And they,
Patrick: And they,
Dr. Travis PArry: cast it
Patrick: it off as well. Yeah. Work life balance said, just like I talked about earlier, like
Dr. Travis PArry: life
Patrick: balance
Dr. Travis PArry: is [00:22:00] irrelevant, but
Patrick: balance is not.
Balance is having
Dr. Travis PArry: you know, your
Patrick: your highest priorities.
Dr. Travis PArry: with your actions. Uh, but they
Patrick: But they say, I, I, I’m just gonna go start this venture. I’m gonna go this
Dr. Travis PArry: and in five
Patrick: years,
Dr. Travis PArry: I’ll get
Patrick: I’ll get help
Dr. Travis PArry: and then I’ll take my
Patrick: take.
Dr. Travis PArry: on trips. Right? Does this make
Patrick: Yeah.
Dr. Travis PArry: And there
Patrick: they’re
Dr. Travis PArry: a, I, I think, a huge
Patrick: push our culture right now for type two,
Dr. Travis PArry: You’ve gotta grind, you gotta
Patrick: gotta hustle. Don’t ever go on a vacation.
Dr. Travis PArry: go out
Patrick: Go have
Dr. Travis PArry: la
Patrick: la la
Dr. Travis PArry: such a narrow focus on one aspect of your life because that’s
Patrick: what.
Dr. Travis PArry: they did.
Patrick: And so now they’re,
Dr. Travis PArry: this to other people, and
Patrick: and they typically are
Dr. Travis PArry: they are
Patrick: they are married.
Dr. Travis PArry: I’m not
Patrick: Not sure, right?
Dr. Travis PArry: of that marriage. And they typically don’t have children and they don’t have a strong connection with God.
I find those to be true.
Patrick: Mm-hmm.
Dr. Travis PArry: and so that, that really, that’s not what I stand for, what you stand for, but
Patrick: Right.
Dr. Travis PArry: they’ve actually figured out how to scale. [00:23:00] They figured out if they scale, they actually have more time. They don’t have to be in the business as much, therefore they
Patrick: they have greater balance,
Dr. Travis PArry: And
Patrick: and that’s
Dr. Travis PArry: the
Patrick: the mind blowing thing that
Dr. Travis PArry: over
Patrick: over 3000 business on this project,
Dr. Travis PArry: is the
Patrick: the ones that have the greatest balance also
Dr. Travis PArry: out
Patrick: figured out how to scale
Dr. Travis PArry: and it’s
Patrick: because they got past their
Dr. Travis PArry: their limiting blocks
Patrick: ally lost
Dr. Travis PArry: That
Patrick: made them think that
Dr. Travis PArry: was possible. So if you’re in type one, you’re
Patrick: point. You’re like, it’s not possible to have scale.
Dr. Travis PArry: balance. That’s, that’s illogical. And if you’re type
Patrick: Type two, like, well, I have to,
Dr. Travis PArry: that’s
Patrick: that’s what
Dr. Travis PArry: know,
Patrick: you know, Elon did for, um,
Dr. Travis PArry: you
Patrick: you know,
Dr. Travis PArry: Alex Hermo. Um, so I
Patrick: so I have to do it that way.
Dr. Travis PArry: It’s baloney.
Patrick: Take limiting blocks.
Dr. Travis PArry: that subconsciously is rooted in some kind of fear. Either a
Patrick: Your fear of failure
Dr. Travis PArry: or a
Patrick: or fear of.
Dr. Travis PArry: that is at a [00:24:00] subconscious level.
Patrick: Yeah, I, I love that. And, and I feel like we, I, I heard this analogy. I wish I could give credit to the author, so, uh, if anybody knows, please let me know and we’ll put it in the show notes. But, uh, I, I feel like we have a, we’ll call it a financial thermostat, right? If we, if. If we’re not making enough money, and I don’t know if this comes from our upbringing or what we were like, oh, it, it’s getting too cold in here.
We gotta, we gotta hustle and like get the, the dollars up. But then we also have an upper end to that limit too, and it’s like, oh, I’m not that person. I’m not that person that has a million, 2 million, $5 million a year net income. I better bring it back down. And if I do get over that, I self-sabotage myself, like back into the, the, the, the mold of, of where I think I belong.
And so the, the frustrating part for me is, uh, and I see this personally and I also see it, uh, out there in the world, is we’re not even aware that these, these limitations exist. We’re not sure where they came from. We just, we have these mental blocks and [00:25:00] we, we sort of just adopt them as as truth and it, um.
It put cap, it puts like caps on our, uh, ability to grow our, uh, our income and create some freedom in our lives and for the people that are, are closest to us. Do you have thoughts, comments on, on how to, to rewire that, that, that thinking? ’cause I think it’s, it’s awfully important.
Dr. Travis PArry: you nailed it. That that’s is the biggest hurdle, the biggest hurdle to getting to be type three and then eventually to, you know, be like Elon and, and, and stack our own businesses, our own limiting beliefs. But what
Patrick: What I found
Dr. Travis PArry: I specifically
Patrick: focused on,
Dr. Travis PArry: limiting beliefs around money. And I think
Patrick: I think this is applicable, um, for business,
Dr. Travis PArry: It’s applicable for
Patrick: for those investing money.
Dr. Travis PArry: Um, and
Patrick: and their psychologists have found that actually four
Dr. Travis PArry: types of what they
Patrick: what they call money
Dr. Travis PArry: A money
Patrick: script is just one to tell.
Dr. Travis PArry: Um,
Patrick: Um, some people have a money avoided this [00:26:00] script.
Dr. Travis PArry: this script is, um, I,
Patrick: I saved money,
Dr. Travis PArry: I avoid it at all
Patrick: all the
Dr. Travis PArry: because it’s evil. Now, there is a reason for this, and we’ll get back to this, but it’s essentially an
Patrick: incorrect
Dr. Travis PArry: about the
Patrick: gospel.
Dr. Travis PArry: Okay? Second. Is,
Patrick: uh,
money worshiping.
Dr. Travis PArry: If I
Patrick: I just,
Dr. Travis PArry: more money, all of
Patrick: all of my problems
Dr. Travis PArry: rela erased. Okay. Both of these are very
Patrick: are very much a.
Dr. Travis PArry: mindset because that means,
Patrick: That people, well, I don’t have enough. I’m always,
Dr. Travis PArry: for more. Okay. Um, and they
Patrick: and they tend to use money as a goal.
Dr. Travis PArry: If I, if I
Patrick: If I was as rich as you
Dr. Travis PArry: then, you know, and they kind of have
Patrick: have that
Dr. Travis PArry: Okay. Um, number three is, is a, is kind of interesting. This
Patrick: this one is for the 1% you said
Dr. Travis PArry: you know, if you’re kind of elite,
Patrick: delete you
Dr. Travis PArry: really,
Patrick: really, really well.
Dr. Travis PArry: a lot. Um, they
Patrick: they tend to have a money status.
Dr. Travis PArry: Script, which
Patrick: Which means
Dr. Travis PArry: [00:27:00] I,
Patrick: my,
Dr. Travis PArry: uh,
Patrick: my, uh, self-esteem,
Dr. Travis PArry: and my,
Patrick: my
Dr. Travis PArry: self-worth are
Patrick: are only as large as
Dr. Travis PArry: net worth. Therefore, I
Patrick: I must always be achieving or
Dr. Travis PArry: I’m not
Patrick: not worship me. Does
Dr. Travis PArry: Does that make
Patrick: that make sense? Yeah. Those
Dr. Travis PArry: are the three, and those are
Patrick: are the three, those are very much scarcity.
Dr. Travis PArry: Those
Patrick: Those come from upbringing. I can actually map it, I brain map it,
Dr. Travis PArry: with people,
Patrick: and it comes from parenting me.
Dr. Travis PArry: And if you think about your own parents, your own grandparents, and you know where that comes from, and you can identify those,
Patrick: Well, then you can rero,
Dr. Travis PArry: Then
Patrick: then you can retrain
Dr. Travis PArry: you can train the
Patrick: the brain start
Dr. Travis PArry: differently, and that’s
Patrick: And that’s what I specialize in. But let me jump to the fourth side. Yeah.
Dr. Travis PArry: fourth type
Patrick: The fourth side
Dr. Travis PArry: is
Patrick: actually on a stewardship.
Dr. Travis PArry: Most don’t see money as a stewardship, and that’s
Patrick: and that’s where I believe they go wrong.
Dr. Travis PArry: If we
Patrick: If we believe that God is a everything
Dr. Travis PArry: bodies, our
Patrick: my wife,[00:28:00]
Dr. Travis PArry: families, the wealth, the success that
Patrick: that we have,
Dr. Travis PArry: then
Patrick: then we can honestly say everything in this world is a temporary
Dr. Travis PArry: stewardship of
Patrick: of responsibility.
Dr. Travis PArry: And when
Patrick: when we look at money that way.
Dr. Travis PArry: Then it
Patrick: it makes sense
Dr. Travis PArry: to steward that
Patrick: that well
Dr. Travis PArry: the next generation and not
Patrick: can’t oil it
Dr. Travis PArry: some people
Patrick: people just off and take it away to everybody else.
Dr. Travis PArry: Well, you’re essentially
Patrick: is saying, I’m gonna take the stewardship that gives my kids or grandkids
Dr. Travis PArry: I’m
Patrick: and I’m gonna give it to some nonprofit, which I’m
Dr. Travis PArry: I’m not
Patrick: not saying don’t give money away. But if you’re doing all of that, they simply transferring stewardship
Dr. Travis PArry: could be your
Patrick: More family lessons you can learn.
Dr. Travis PArry: and giving it to somebody else. Um, so
Patrick: So I, I, I think that
Dr. Travis PArry: important that we
Patrick: develop,
Dr. Travis PArry: stewardship. Script. And
Patrick: and here’s, here’s the flip on this.
Dr. Travis PArry: how do you
Patrick: How do you do it?
Dr. Travis PArry: you reframe, and I
Patrick: I believe that the scriptures are,
Dr. Travis PArry: I
Patrick: you believe that if you go to the good word of God,
Dr. Travis PArry: that[00:29:00]
Patrick: and you will find
Dr. Travis PArry: uses. The
Patrick: the Lord Jesus scriptures all the time to talk about.
Dr. Travis PArry: and know
Patrick: No money is not
Dr. Travis PArry: all evil. The
Patrick: the love for
Dr. Travis PArry: prioritization of money above God. Making your priorities mixed up here,
Patrick: Right?
Dr. Travis PArry: that is the root of all evil.
Patrick: Yeah.
Dr. Travis PArry: I, I, I’ve found that if you study scriptures and you can find that, you know, money is really a stewardship and how you ought to use them wisely, I mean, the parable of the talents. I mean, it makes sense. You’re given
Patrick: Given a lot so.
Dr. Travis PArry: we need to increase, we need to give back, um, back to the Lord, our, our master, our our chief steward.
And if you have that mindset, man, it changes everything about money. It really, really does.
Patrick: Yeah. Yeah, this is fantastic and, and one thing that I wanna highlight is. Almost any new skill, right? Like shaping our mindset into the proper mold is a skill that takes [00:30:00] time and energy, okay? And, uh, anytime I’m, let’s, let’s use the game of golf, for example. If I’ve never played golf and the first time I pick up a golf club and I’m like, you know what?
I understand my goal is to hit the ball towards the hole, right? And I, I swing the golf club and any of us that have played golf, uh, on a. You know, it doesn’t even need to do a regular basis, but if you’ve played on a regular basis, you still see the pros hitting the ball into the water, right? Um, that, that, that skill takes time and energy and the best in the world.
Have a coach to help them, uh, fine tune that. And so I, I think about what you’re talking about here and, uh. It’s so important to have somebody in your life that can speak to the truth of, of where you are at in the, that money mindset and, uh, how you think about money, where the limiting beliefs are, where the opportunities are for growth, and how to sort of sharpen those skills to go, okay, I need to move towards this, this stewardship mindset.
And so I, I think about the good work you’re doing [00:31:00] and uh, how you help people through that. And again. Uh, you know, when we look at Elon, we look at Bezos, we look at a lot of these successful people, you know, they didn’t start off with a whole lot, right? They, they, they’ve got a different mindset than we do.
And, and not that we should necessarily aspire to be, uh, those folks, but, um, you know, there, there are lessons we can learn from, uh, how they think about. You know, their businesses and, uh, uh, we can, we can develop some of those same skills. And so I appreciate the work you’re doing, helping people, uh, develop those mindsets and also, again, live a, a, a balance to life.

Patrick: One of the things I love most about today’s conversation with Dr. Travis Perry is that it started with a real question, what does it actually look like to build a business and a life that you’re proud of? And that is exactly the kind of conversation I want to keep having on this show. But here’s the thing, I need your help to make that happen.[00:32:00]
Today’s episode sparked a question in your mind. If something Dr. Perry said made you think about your own business, your own marriage, your own money mindset, I wanna hear about it because the best episodes we create come directly from what you’re wrestling with in your business and your life right now.
Head over to vital strategies.com/questions and drop your question there. It takes two minutes and it genuinely shapes the direction of the show. We are always watching for trending topics and the questions that keep coming up For listeners like you. Your question could be the reason we bring on the next expert that changes everything for you and thousands of other entrepreneurs.
So don’t sit on it. If you have a question about taxes, wealth building, business, scaling mindset, marriage balance, or anything in between, go to vital strategies.com/questions and let us know we’re listening. We’re paying attention, we’re building this show for you.

Patrick: So I, I’ve got a question for you. Let’s say I come to you and I’m like, Travis, I’m, uh, I, I agree. I need balance in my [00:33:00] life, but my health is a mess. My marriage is a mess. And maybe we can lean into marriage for a second. You know, I’ve, we were talking, I’ve been married 23 years. It’ll be 24 here in May.
Uh, I love my wife. She’s my favorite person on the whole planet. Um, there’s been ebbs and flows in our, our relationship, right? And, and the, we’ve committed to our working on our marriage just like we do. Anything else that’s, that’s valuable? You know, we’ve been to marriage counseling. We’ve, you know, read lots of books.
You know, we’re, we’re committed to, uh, constantly refining that and making it better. But let’s say I come to you and I’m like. I’m outta whack and I, you know, my wife and I were, we’re living in this, uh, sort of roommate status, right? Like, we’re, we’re raising these kids together. We’re living under the same house, uh, same roof, but we’re, we’re, uh, we don’t have a.
Uh, loving, thriving marriage. Can you talk a little bit about how do I get back to like, you know, uh, it’s hard to go from this, this spot where I’m, I’m out of good [00:34:00] health in my relationships to, uh, robust good health in my, my marriage. Do you have any thoughts, comments on, on how to, uh, fix some of the balance in, uh, our, our, our relationships?
Dr. Travis PArry: You know it’s interesting in my book, Mary and Grow Rich, I actually talk about this conundrum where to find help. Men typically don’t want to go to a therapist or to a counselor. It’s just not what we do, and there’s a lot of reasons why we don’t wanna seek help. Um, we’re insecure about what they’re gonna say, we don’t
Patrick: We don’t wanna go to a
Dr. Travis PArry: and have
Patrick: and have about
Dr. Travis PArry: about what we should do in our relationship.
There’s all alsos of reasons. Yet
Patrick: yet. We’re.
Dr. Travis PArry: going to get mentors and business coaches ’cause we wanna level up in business. Um, and quite honestly, financial advisors, which I was, uh, for many, many years and I loved it. Yet,
Patrick: That financial advisors don’t have
Dr. Travis PArry: uh, much, uh, uh, of certified, uh,
Patrick: bonafide
Dr. Travis PArry: [00:35:00] um, credentials if they do, that’s, it’s very rare.
And I’ve done some research on this and found that most.
Patrick: advisor
Dr. Travis PArry: yourself,
Patrick: up like, Hey, do you want
Dr. Travis PArry: best for
Patrick: success with,
Dr. Travis PArry: But if
Patrick: but if there are barriers.
Dr. Travis PArry: problems, that’s usually
Patrick: Over your
Dr. Travis PArry: like you’re not
Patrick: head
Dr. Travis PArry: be able
Patrick: to be able to count for you.
Dr. Travis PArry: if you do, it’s
Patrick: It’s usually out of the wheelhouse.
Dr. Travis PArry: a fiduciary.
Patrick: That said,
Dr. Travis PArry: um, then who, who should people go to for help? Well,
Patrick: well, someone
Dr. Travis PArry: that
Patrick: that understand,
Dr. Travis PArry: someone that understands psychology, and someone that
Patrick: understands marriage,
Dr. Travis PArry: And
Patrick: and I have found that at the center,
Dr. Travis PArry: this
Patrick: this is where.
Dr. Travis PArry: I focused my, my work. So I
Patrick: So I don’t think it’s just about the marriage,
Dr. Travis PArry: especially
Patrick: especially business owners because
Dr. Travis PArry: hey, you
Patrick: you know,
Dr. Travis PArry: I’m
Patrick: I’m sacrificing all of my time business
Dr. Travis PArry: as
Patrick: as a business owner. It’s about me sorting
Dr. Travis PArry: all the
Patrick: all the people,
Dr. Travis PArry: I just did a retreat in Costa Rica where it was just
Patrick: just for business [00:36:00] owners, couples,
Dr. Travis PArry: just
Patrick: getting these couples together.
Dr. Travis PArry: The energy was so
Patrick: so awesome.
Dr. Travis PArry: ’cause
Patrick: They’re like, whoa, you’re here with that too.
Dr. Travis PArry: that’s
Patrick: that’s
Dr. Travis PArry: me. Like
Patrick: like
Dr. Travis PArry: their friend group and now
Patrick: now we’re friends for life.
Dr. Travis PArry: They’d
Patrick: They never
Dr. Travis PArry: other before.
And now
Patrick: now.
Dr. Travis PArry: we’re, we’re connecting all the time. So we have to understand that it’s not just the marriage, it’s these, these several aspects. So what do we start
Patrick: with
Dr. Travis PArry: I do.
Patrick: I,
Dr. Travis PArry: Understand that
Patrick: psychology is first. So
Dr. Travis PArry: you’re in a
Patrick: you’re in a marriage, but you’re two separate individuals.
Dr. Travis PArry: So
Patrick: So when it comes to,
Dr. Travis PArry: which is the
Patrick: is the number one thing that,
Dr. Travis PArry: fight about is money. not the
Patrick: not the number one divorce,
Dr. Travis PArry: um, you know,
Patrick: you know, issue, although everybody wants to agree that way, but it is the number one thing that
Dr. Travis PArry: thing that
Patrick: two
Dr. Travis PArry: people to
Patrick: counseling,
Dr. Travis PArry: the number
Patrick: number one, uh,
Dr. Travis PArry: thing that
Patrick: I think that they are to about,
Dr. Travis PArry: So
Patrick: so it
Dr. Travis PArry: preventable. But why do we argue? It’s because of our different money scripts, Patrick. It’s because you and your [00:37:00] wife grew up with
Patrick: Different
Dr. Travis PArry: different situations, different
Patrick: different scenarios.
Dr. Travis PArry: I’ve
Patrick: I’ve even had couples that like on paper looking, that
Dr. Travis PArry: but when we got
Patrick: got into their psychology, like, oh yeah,
Dr. Travis PArry: grew
Patrick: we grew up on a farm. We grew up on a farm too, but our dads had a totally different ideology jobs. And therefore,
Dr. Travis PArry: into us differently. now when they
Patrick: when they go to make decisions
Dr. Travis PArry: about where do
Patrick: where do we live,
Dr. Travis PArry: where do we
Patrick: where do we send our kids to school?
Dr. Travis PArry: what
Patrick: What should we about this vacation?
Dr. Travis PArry: How do
Patrick: How do we run our business?
Dr. Travis PArry: It’s all about money. It’s all about this shared resource. So what happens there is contention. And if we can really get at the root of, well, your money script is avoidance and my money script is worship. Oh, I can see why.
Patrick: Yeah,
Dr. Travis PArry: you want it and I hate it,
Patrick: yeah.
Dr. Travis PArry: Does that make sense?
Patrick: Yeah.
Dr. Travis PArry: where we start with first is a psychology. And when we can help them understand that they’re standing, you [00:38:00] know, on two different islands. It’s now an easier way to say, how do we make a bridge?
Patrick: Yep.
Dr. Travis PArry: How do we overlap? And you have some comments on that and I’ll get to the next piece.
Patrick: Yeah. No, no. I, I think this is incredible. And, and I think we’re seeing a common theme here. We’re seeing our, our mindset matters and understanding how our mind works and the, the preconceived, uh, belief structures that we, we have, that we bring into relationships and our businesses, uh, matter. And I also think there’s something else that’s really important too.
Um, as entrepreneurs, we like to. Invest time and energy to get results. Right. And, uh, we’ll do that in our businesses. But, uh, I think there’s, there’s also, there can be these blocks on, uh, admitting some weakness. You know, I, I, I also think like our, our mental health and doing some, some counseling and therapies is good, especially if we’re in a, in an unhealthy space.
Um, you know, I, I think. [00:39:00] Uh, unfortunately I’ve had, uh, a few friends, uh, die by suicide, and it’s like, man, I, I wish you would’ve like been okay to ask for help, right? To, to go get the, the, the work done that that needed to be done to, uh, make sure you were in a healthy spot, uh, mentally as well. So, um, so I, I think what you’re, you’re highlighting here is like our, our mindset matters and
Dr. Travis PArry: huge.
Patrick: resources too.
Whether that’s our business growth or our health and our marriage, um, we, we’ve gotta get the, the, the right people to, to help us sort of reframe and understand our thinking so we can, we can move forward.
Dr. Travis PArry: Absolutely. And quite honestly, you’re gonna do a lot of great work with people who, um, have great mindsets
Patrick: Mm-hmm.
Dr. Travis PArry: you can now help them move forward. You’re doing the heavy lifting and a lot of what I do is on the psychological side, is really to prepare them to be a great client for someone like you to help them. So we do work in tandem. It’s just, you’ve gotta understand the [00:40:00] psychology behind it and know that, hey, we’re two different people with two different mindsets now.
Patrick: About the relationship.
Dr. Travis PArry: Now, this is where I, I, you know, I can speak, I have a, I have
Patrick: I have a doctor.
Dr. Travis PArry: and, and, uh, human development, and I found it. With, with marriage and money, we studied over 2,500 couples and we found that when couples had the same
Patrick: values.
Dr. Travis PArry: they
Patrick: They had shared overlapping value
Dr. Travis PArry: principles that
Patrick: that guide their lives. Okay?
Dr. Travis PArry: we touched, talked
Patrick: We talked about our priorities, but if our parties are aligned, our values are aligned,
Dr. Travis PArry: we
Patrick: we are much more likely to have a happier marriage,
Dr. Travis PArry: to
Patrick: to have better psychological health and.
Dr. Travis PArry: it
Patrick: It is related, correlated to better financial stability,
Dr. Travis PArry: IE financial
Patrick: Al success.
Dr. Travis PArry: So
Patrick: So
Dr. Travis PArry: the
Patrick: the second step I take is great.
Dr. Travis PArry: Now we
Patrick: Now we know where you’re different psychologically.
Dr. Travis PArry: Um, we’re going to
Patrick: they talk about values.
Dr. Travis PArry: as a couple. And what I have them do is I write
Patrick: I write down all [00:41:00] their values
Dr. Travis PArry: about
Patrick: about their relationship.
Dr. Travis PArry: who they
Patrick: They think they want to be, what their relationships look like.
Dr. Travis PArry: we look at their
Patrick: Look at their values. Look where the shared overlap is like an Venn diagram.
Dr. Travis PArry: focus on the
Patrick: the shared team.
Dr. Travis PArry: Don’t
Patrick: Don’t focus on the,
Dr. Travis PArry: We’re
Patrick: we’re actually more similar than we are,
Dr. Travis PArry: are are
Patrick: are not a, like a lot of people like, oh,
Dr. Travis PArry: attract. It’s actually a sociological phenomenon that
Patrick: The
Dr. Travis PArry: don’t
Patrick: don’t actually attract
Dr. Travis PArry: a magnetic thing that we
Patrick: We tend to work.
Dr. Travis PArry: in sociology, and it
Patrick: doesn’t. We’re actually more
Dr. Travis PArry: to people who are like
Patrick: like
Dr. Travis PArry: You love it when somebody
Patrick: nobody else likes.
Dr. Travis PArry: A
Patrick: 14.
Dr. Travis PArry: that you like that are from the same hometown that you are, has the same religion, has the same
Patrick: background, ethnicity, language, culture, blah, blah, blah, blah, blah. I could go on.
Dr. Travis PArry: So
Patrick: Likely you’re more
Dr. Travis PArry: you and your wife are
Patrick: why is,
Dr. Travis PArry: more similar than you are not. Okay. But
Patrick: but what we do is we tend to have focus on the differences because [00:42:00] men are from Mars,
Dr. Travis PArry: Venus, came
Patrick: you know?
Dr. Travis PArry: overemphasize
Patrick: with
Dr. Travis PArry: that
Patrick: saying that we’re so different.
Dr. Travis PArry: our brains are different.
Yes.
Patrick: Yes. Biologically we are different, and
Dr. Travis PArry: not
Patrick: I’m not talking about gay marriage or homosexuality.
Dr. Travis PArry: I’m
Patrick: I’m saying listen,
Dr. Travis PArry: and
Patrick: in a normal, heterosexual marriage
Dr. Travis PArry: attracted because you’re different from each other. But what initially attracted
Patrick: two.
Dr. Travis PArry: was how similar you are. So let’s get back to what’s similar, focus on that, and then create a future that’s built on those shared values together.
I
Patrick: I know
Dr. Travis PArry: young financial advisor, I would bring couples in all the time. And I would ask him these
Patrick: these questions,
Dr. Travis PArry: be appalled. I’m like, oh my gosh, they are
Patrick: they’re so different.
Dr. Travis PArry: How do, how do I even help them?
Patrick: Yeah.
Dr. Travis PArry: go? And I felt like I was doing unapproved, you know,
Patrick: Mm-hmm.
Dr. Travis PArry: with people,
Patrick: Yeah.
Dr. Travis PArry: idea what I was doing.
Patrick: Right. Yeah. Yeah. Yeah. No, I think this is, this is fascinating and I, I feel like we [00:43:00] can, uh, we could have this conversation for, for days. Unfortunately we don’t have, uh, days. We’ve got a limited amount of time. So, uh, one of the things I’d like to talk about is, is there anything else when we think about your framework, uh, that, that we should be leaning into and then.
I, I wanna get people plugged into, uh, all the cool work you’re doing, and if somebody’s like, I, I need what Dr. Perry’s got, uh, how do I get, uh, how do I get more plugged in? So, yeah, I, I’m trying to figure out if there’s anything else that we could cover, uh, around this, this framework of, of balance in our, our, uh, our businesses and our lives and, and being able to scale.
And then, uh, yeah, I want to wanna talk more about how we can,
Dr. Travis PArry: Yeah, I’ll do
Patrick: yeah.
Dr. Travis PArry: piece and then I’ll tell
Patrick: Okay.
Dr. Travis PArry: where you can find me there.
Patrick: Great.
Dr. Travis PArry: and that’s coming back to the Elon Musk thing. Okay. So, in the world of business, I relate it to soccer. I’m very simple. Um, I like to put things in simple perspectives. In any business there is an offense and [00:44:00] a. Your defense is your fulfillment and your operations. You’ve got people that help you. They run this podcast, they edit it, they help your clients, et cetera. Your fulfillment is your service, right, Patrick? And for
Patrick: for others
Dr. Travis PArry: a, a, um, uh, something they
Patrick: They sell could be
Dr. Travis PArry: good,
Patrick: uh, for our services
Dr. Travis PArry: as
Patrick: as well.
Dr. Travis PArry: The
Patrick: The offense is your marketing and sales.
Dr. Travis PArry: Everybody has to
Patrick: has to market
Dr. Travis PArry: or fashion. If that’s in
Patrick: in person online.
Dr. Travis PArry: uh,
Patrick: Uh, referral, marketing ads, it doesn’t matter. Big marketing
Dr. Travis PArry: Sales is
Patrick: is actually
Dr. Travis PArry: yes, I’d like
Patrick: I like doing
Dr. Travis PArry: you have. great.
Patrick: well. Great.
Dr. Travis PArry: The
Patrick: The problem is most of us
Dr. Travis PArry: owners, are running around on
Patrick: on this field.
Dr. Travis PArry: sales, marketing, fulfillment and
Patrick: Operation
Dr. Travis PArry: go,
Patrick: go. Why don’t I have,
Dr. Travis PArry: in my life? Well,
Patrick: yeah,
Dr. Travis PArry: even if we got you down to 35
Patrick: five hours
Dr. Travis PArry: even if
Patrick: if to take six,
Dr. Travis PArry: off a year, even
Patrick: even if
Dr. Travis PArry: if you’re
Patrick: you’re still running around
Dr. Travis PArry: all
Patrick: all
Dr. Travis PArry: on your [00:45:00] own, you’re going to burn out.
Patrick: when I was
Dr. Travis PArry: I
Patrick: I drift ball
Dr. Travis PArry: The ball from defense to forward and score because I was much higher
Patrick: Higher level.
Dr. Travis PArry: than everybody else on, you know, on the soccer field. I can’t do that. In a high school level, everybody else has leveled up.
Patrick: Right?
Dr. Travis PArry: Like, I just couldn’t do that. It’s impossible. Um, so
Patrick: So.
Dr. Travis PArry: think you have to be the one to do everything you’re wrong, you need to find the one thing you’re really good at, those, you know, those five areas and delegate, delete, automate everything else.
Step two. And you need to get off the field. You get off the field by becoming a thought leader. Have a
Patrick: Have a podcast,
Dr. Travis PArry: a
Patrick: write a book,
Dr. Travis PArry: get on
Patrick: get on stage.
Dr. Travis PArry: Be
Patrick: Be the thought leader in your inner industry
Dr. Travis PArry: because
Patrick: either
Dr. Travis PArry: will
Patrick: will hire
Dr. Travis PArry: the
Patrick: the thought leader
Dr. Travis PArry: to do work.
Patrick: to do work
Dr. Travis PArry: That’s
Patrick: that’s
Dr. Travis PArry: it works these days. And it’s, there’s limiting
Patrick: limiting block. I’m
Dr. Travis PArry: a
Patrick: write a [00:46:00] book
Dr. Travis PArry: be on
Patrick: stage I
Dr. Travis PArry: speaking. It’s the number one fear that
Patrick: one American
Dr. Travis PArry: Back
Patrick: back to your mind.
Dr. Travis PArry: can help you there. Something we can do. And then the last step is you can, you can leave the field completely. You can get out of
Patrick: Out what I call the
Dr. Travis PArry: box as the thought leader.
Now you’re
Patrick: now you office
Dr. Travis PArry: you’re coaching, um, you know, you’re help helping each of these areas of your business work.
Patrick: work
Dr. Travis PArry: You can actually
Patrick: actually become the,
Dr. Travis PArry: step away completely. Just manage it on paper like Elon Musk does.
Patrick: yeah. Now you have
Dr. Travis PArry: now you actually have
Patrick: have something, whether it work or not, it’s going to work with us.
Dr. Travis PArry: a CEO, the C-suite. They’re
Patrick: They’re now the coaching.
Dr. Travis PArry: You’ve exited, you’re in the, in the in the suites
Patrick: watching the games,
Dr. Travis PArry: to speak, and
Patrick: and now you’re
Dr. Travis PArry: off.
Patrick: off.
Dr. Travis PArry: can business stack other businesses like Elon and Bezos and
Patrick: Everybody does.
Dr. Travis PArry: but most people
Patrick: People will never get their patch their
Dr. Travis PArry: because their own
Patrick: own.
Dr. Travis PArry: and fears.
Now, the
Patrick: Now, the last caveat is this.
Dr. Travis PArry: is you and your
Patrick: Your spouse
Dr. Travis PArry: need to know
Patrick: need to know where you’re going. If you just want [00:47:00] stay on the.
Dr. Travis PArry: and play one position for the rest of your career, great. But make
Patrick: Make sure that you and your spouse are aligned on Yeah. If you
Dr. Travis PArry: the coach and you wanna scale your business because you wanna be a thought leader and you’re gonna, you’re gonna take
Patrick: take your career to the next level.
Dr. Travis PArry: Phenomenal. But you and
Patrick: Junior
Dr. Travis PArry: have to be
Patrick: aligned. Yeah.
Dr. Travis PArry: there’s gonna be a big miscommunication. And then the last is also true When you get to that position where you can business stack phenomenal, but you and your spouse need to be
Patrick: Alliance. Where is that? Where do you wanna be?
Dr. Travis PArry: you ever had that
Patrick: Caught that conversation with guys. Yeah.
Dr. Travis PArry: If you haven’t have it now?
Patrick: Him
Dr. Travis PArry: you know, the last thing I’ll say is, um, at the
Patrick: at the end of day,
Dr. Travis PArry: Does it? Is
Patrick: is anybody gonna put on your, he
Dr. Travis PArry: Made
Patrick: made it to a
Dr. Travis PArry: sales
Patrick: specialist
Dr. Travis PArry: business, made
Patrick: it to,
Dr. Travis PArry: you
Patrick: you know, coach.
Dr. Travis PArry: he
Patrick: He got off the field
Dr. Travis PArry: he business
Patrick: business stack.
Dr. Travis PArry: Nobody cares. What people actually care at the end of life is that they’re gonna meet their [00:48:00] maker. They’re gonna have to account for the time they spent, the relationships they had, how they treated their human body and every other responsibility that they had. So I I, I rest my case on this.
Patrick: Yeah,
Dr. Travis PArry: to have balance. It’s important to marry and grow rich. And if you want my
Patrick: want my book?
Dr. Travis PArry: Go to Marry and Grow rich book.com.
You can get it
Patrick: Get
Dr. Travis PArry: bucks. Amazon, you
Patrick: you know, $20
Dr. Travis PArry: on
Patrick: Don
Dr. Travis PArry: fin.
Patrick: is phenomenal.
Dr. Travis PArry: I’ll give you
Patrick: These bulk version for five Brush.
Dr. Travis PArry: Um,
Patrick: Wow.
Dr. Travis PArry: yeah, I, I
Patrick: Hmm.
Dr. Travis PArry: to come to my website
Patrick: Yeah,
Dr. Travis PArry: with me.
Patrick: that’s fantastic. And we’ll, we’ll have links to that in the show notes. And, uh, Dr. Perry, if it’s okay, I also think Balanced Growth inc.com is a, is a great resource if people are like, Hey, I need the book’s fantastic, but I, I need, I need doctorate my life and I need this coaching.
Uh, that’s a great place to go and, uh, schedule a, uh, a consultation to see if it makes any sense to work together. But, um, you could also check out podcast and, uh, if you’re looking to have. Uh, Dr. Come speak to your [00:49:00] organization. Uh, he’s, he’s available there too. So, uh, this has been wonderful. I, I, I really, really appreciate, um, the, the message you’re bringing to the marketplace.
’cause it, this, this stuff matters. Um, you know, I, I think about if we, if we don’t take action, um. You know, we we’re having maybe financial success, but it’s, it’s paired with an increasing disconnection to the thing that really matters, the things that really matter, you know, those priorities that we talked about at the, the beginning of the episode and then, you know, strained relationships or missed moments with family are just not, not worth another.
Uh, another dollar. Those are things that people look back on their lives and they, they regret and a, a growing realization that more money isn’t solving their deeper problems. You know, that’s, uh, that’s where we’re at. And I, I think about what happens when we take action. It’s like we, we have a life of, uh, success.
It feels complete. We, we were able to scale with that balance, like you’re talking about. We have a stronger marriage, deeper family relationships, clear purpose. You know, I, I think about, you know, that vision you were talking [00:50:00] about. Do I have my wife? Included in that vision process, right? Do I have a vision for our marriage and our family and where we’re going and did everybody give us buy-in there?
And I think that’s, uh, that’s so important. And wealth just enhances life. Uh, you know, let’s, let’s have it enhance our lives versus competing with it. And so, uh, I think this is, uh, this is so good and I just appreciate, uh, all the good work you’re doing. Thanks so much for joining us.
Dr. Travis PArry: Yeah, absolutely. Uh, go to the website. I’ve got my other books there. My podcast is there. If you wanna learn about engaging with us in the coaching, fantastic. It’s balance growth inc.com. And thank you again, Patrick, for having me on.
Patrick: Yeah, my, my pleasure. We’ll have links to all that in the show notes, but, uh, this has been wonderful. Thanks, doctor.
Dr. Travis PArry: you.
Patrick: That is a wrap on another incredible episode of the Vital Wealth Strategies Podcast, Dr. Travis Perry, thank you so much for bringing your wisdom, your heart, and your frameworks to our audience today. This conversation was one for the books, and I know our listeners are walking away with some real [00:51:00] tools they can put to work immediately.
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Come back and join us next week because we have another powerful episode lined up. And trust me, you don’t wanna miss it. And remember, you’re a vital entrepreneur. You’re vital because you’re the backbone of our economy, creating opportunities, driving growth, and making an impact. You’re vital to your family, creating abundance in every aspect of life, and you’re vital to me because you’re committed to growing your wealth, leading with purpose, and creating something truly great.
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